Adult Women Play More Than Teenage Boys, Study Says
IBTIMES- 21 AUGUST 2014 21:49 GMT
The ESA, or the Entertainment Software Association, just recently released the data from a new study about who plays video games, what kind of games are getting played, and who these gamers are playing with. The results of the study may be surprising for those who haven't been paying attention to gaming trends over the past few years, or do not think of the entire spectrum of games when thinking of "gaming." All of the findings from the study can be read on the ESA website.
The first major find is that adult females represent more of the collective gaming community than teenage males by a large margin. The study claims that 59% of all Americans play video games in some form or another, and of that 59% of the entire population, 36% of them are women over the age of 18. All women, regardless of age, make up a total of 48% of the game playing population. By comparison, only 17% of game players are males aged 18 or younger. This statistic may come as a surprise to those who think "video gamers" consist entirely of Mountain Dew-fueled teens playing Call of Duty late into the night. What has caused this swing in demographics? It is almost entirely thanks to the mobile games market, with games like Candy Crush Saga, QuizUp, and Temple Run having all proven to be wildly successful on the mobile market.
Another interesting statistic related to this is the incredible rate at which mobile games are shifting demographics. In 2010, only 40% of the entire gaming population was women. While 8% may not seem like that big of an increase, it's only been four years, with the dominance of smart phones only really setting in in the past two years or so. One of the more interesting statistics highlighted is that women over 50 who play games has increased a whopping 32% from 2012 to 2013 alone. That's a fairly staggering increase, and the trend is likely to continue with more and more games being developed for the smart phone and tablet markets.
But it isn't just mobile games that are causing such a major demographics shift. Women are also avid PC and Wii players as well, according to the study. Rachel Franklin, and Executive Producer at game publisher Electronic Arts, said in an interview with The Wall Street Journal that roughly half of people who play the popular PC gaming franchise The Sims are women, and that number will likely grow with the upcoming release of The Sims 4 later this year. Other games that have resonated well with women include the Nintendo 3DS titles Animal Crossing: New Leaf and Tomodachi Life, both sim-style games.
Other interesting statistics from the 20-page document show that gamers are also a social bunch. 62% of all gamers report that they play games with others either online or in-person. 77% of gamers also say that they tend to play with others for at least one hour every week. The study also included that over half of American households have a video game console, and of those houses that do have a console, the average number is 2 consoles per house. To compile these statistics, the Entertainment Software Association interviewed 2,200 households in America.
Do these findings surprise you? Do you think the trend will continue over the next few years, ultimately resulting in more women gamers than male gamers? Let us know in the comments below.